Case Studies→easyEventhire
easyEventhire — Part of the easy family of brandsEvent Equipment Hire
Email Automation · Conversion Optimisation

From quote
request to
booked hire.

How easyEventhire turned quote abandonment into a predictable, automated path to conversion — and recovered 20 bookings they would have lost.

Quote-to-booking
0%
conversion rate reached
Bookings recovered
0
from quote requests
Email opens
0%
↑ uplift
engagement increase
Click rate
0%
↑ uplift
click engagement lift
The Challenge

Interested people weren't converting.

easyEventhire was founded on a simple insight: people shouldn't have to jump through hoops to book event equipment. But their prospects were dropping off after requesting quotes — and that slip in follow-through was costing bookings and revenue.

When someone filled out a quote request on their website, nothing meaningful happened next. No timely follow-ups. No personalised nudges. Just silence — and lost opportunity.

Quote drop-off
A chunk of interested people never completed a booking after requesting a quote.
Manual, inconsistent outreach
The sales team was manually chasing prospects with no consistent process or messaging.
No visibility on performance
It was impossible to tell what follow-up approaches were working and what weren't.
The Solution

An automated nurturing experience from quote to booked hire.

1
Step 01
Quote Request
Prospect fills out a quote form on the website — the journey begins.
2
Step 02
Triggered Follow-Up
Immediate, personalised follow-up email sent with clear next steps.
3
Step 03
Saved Cart & Incentives
Saved cart links let prospects pick up where they left off. Timed incentives nudge decisions.
4
Step 04
Booked Hire
Prospect converts to a confirmed booking — measurably, repeatably.
Personalised Messaging
Messaging tailored to each customer's interests and behaviour — not generic blasts. Emails felt relevant, not automated.
Triggered Sequences
Follow-ups fired automatically right after a quote request, with clear calls to action and no reliance on manual memory.
Saved Cart Links
Prospects could pick up exactly where they left off — no need to search around or start the process over.
Timed Incentives
Carefully timed offers respected the prospect's decision-making while providing just enough nudge to close.
The Impact

A reliable, measurable path from interest to booking.

Conversion rate
0%
Quote-to-booking reached
Bookings recovered
0
From automated follow-ups
Engagement uplift
0%
opens
/
0%
clicks
"

Instead of relying on memory and manual outreach, easyEventhire now has a reliable, measurable path from interest to booking.

By automating the follow-up process and leveraging personalised email marketing, easyEventhire saw a significant improvement in customer engagement and sales conversion — without adding headcount.

Ready to get started?

Your funnel,
finally fixed.

We build automated nurturing experiences that move prospects from interest to conversion — with less friction and more clarity.

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